Fudge Clean Blonde Damage Rewind Violet Toning Shampoo is a repairing silver shampoo that neutralizes, nourishes and restores blonde and bleached hair. This shampoo is formulated with a high dose of Opti-Plex Technology, this penetrates deep into the hair fibers where it reconstructs the sulfur bridges in your hair, making the hair up to 90% stronger than before. In addition, unwanted yellow and copper tones in the blonde hair are neutralized. Clean Blonde Damage Rewind Shampoo is also enriched with HairGuard Complex, this is a combination of ingredients that make hair healthy and shiny. This shampoo also protects your hair color from damage and fading so that your color stays beautiful longer.